khaby lame X fortnite
a silent tik-tok superstar sneaks his way into fortnite in the simplest way possible.
on top of our launch film, we collabed with the muted maestro to drop accompanying vids on his home turf of tik-tok.
our twist on influencer unboxings to tease the drop garnered 28.4m views on tik-tok alone (his most on a brand deal to date)
a series of skits post-launch proved that no one is safe from the antics of fortnite-ified khaby, even the man himself.