khaby lame X fortnite

a silent tik-tok superstar sneaks his way into fortnite in the simplest way possible.

on top of our launch film, we collabed with the muted maestro to drop accompanying vids on his home turf of tik-tok.

our twist on influencer unboxings to tease the drop garnered 28.4m views on tik-tok alone (his most on a brand deal to date)

a series of skits post-launch proved that no one is safe from the antics of fortnite-ified khaby, even the man himself.

director: dan opsal

production company: hungry man

creatives: adrían flores, chris james, valentina vergara, ram rey duran

producer: jenn fortune

strat: jaylin paschal, jared elgarten

brand: stefan carter, marissa marshall, tamia mcdonald

director: dan opsal ◆ production company: hungry man ◆ creatives: adrían flores, chris james, valentina vergara, ram rey duran ◆ producer: jenn fortune ◆ strat: jaylin paschal, jared elgarten ◆ brand: stefan carter, marissa marshall, tamia mcdonald ◆

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