gorillaz X fortnite

an unsuspecting shipping container transforms into an immersive fortnite pop up activation to celebrate 15 years of “plastic beach.”

this weeklong activation coincided with gorillaz’ residency at copper box arena in east london. our setup fused playthrough opportunities with live programming that honed in on the themes of the album and fortnite lore.

dj sets

live streams

exclusive giveaways

fans could battle it out as their fave band members within the remixed container that was riddled with fortnite and gorillaz easter egg design elements.

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production partner: tait

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creatives: chris james, romy messak, marina choy

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producer: collin bean

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brand: benison choi, nidhi bhagat

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talent: leven2k, samham, harrie silver, ella knight, jay gardner, tommy gold

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production partner: tait ◆ creatives: chris james, romy messak, marina choy ◆ producer: collin bean ◆ brand: benison choi, nidhi bhagat ◆ talent: leven2k, samham, harrie silver, ella knight, jay gardner, tommy gold ◆

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