ivy park X adidas

bringing the shores to the streets of soho for the newest swimwear line by the one and only queen bey.

it all started with a mystery box & a countdown to the drop…

then fans flooded the site for free pieces and pics…

and of course the queen had to visit her hive.

agency: annex88

creatives: florent imbert, justin farlo, chris james, ramesa ahasan

strat: rob engelsman

agency: annex88 ◆ creatives: florent imbert, justin farlo, chris james, ramesa ahasan ◆ strat: rob engelsman ◆

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