lebron james X royal kingdom
a layup of a partnership introduces the king of basketball to a new favorite pastime for the launch of royal kingdom.
books of lebron part one
the campaign tipped off with a flip on longstanding memes where lebron was always suspiciously stuck on the first page of a book whenever the playoffs rolled around.
books of lebron part two
the follow up spot exposed his fibs and a love for a brand new game, royal kingdom, through a “60 Minutes” style sitdown interview.
dedicated to the game
with the obsession out in the open, our campaign wrapped with an absurd display of how lebron stays locked in, whether that’s sniping three pointers or swiping with his pointer finger.
accolades:
gold entertainment clio for “dedicated to the game”
silver entertainment clio for “books of lebron one”